Training Workshops

Unfortunately, marketing and channels strategies and plans fall flat because nobody told “the field” or other important stakeholders what was going on, or equipped them with the knowledge they needed to make it happen. This is where training workshops and seminars come in.

To help you get the most from your marketing and channels investments, we will design or tailor existing training programs to meet your requirements. Through our training workshops, using proven tools and interactive processes, channels sales, marketing, technical and/or product teams can come together and learn about:

  • Identity and brand development
  • Product and/or company positioning and how to develop a compelling value proposition
  • Market segmentation
  • Go-to-market strategy development
  • Channels strategy and planning
  • Channels marketing
  • Partner segmentation and profiling
  • Partner business proposition development
  • Channel program development
  • Partner recruitment and enablement