• PartnerPulse™ research
  • Competitive analysis
  • Solution gap analysis
  • Channel segmentation
  • Partner Profiles
  • Partner business propositions
  • Partner program development
  • Partner engagement model
  • Partner recruitment planning
  • Channel marketing
  • Channel sales tools
  • Channel organization & leadership development

Channels Development IconChannels Development & Marketing

Whether you need to better understand partners, new channel segment opportunities, or the competitive landscape, Routes2Market helps you:

  • Reduce trial and error & time to market
  • Strengthen partner satisfaction & intimacy
  • Position your company from strength

By helping you identify and articulate what you need from partners and how to differentiate your partner business proposition and partner program more effectively, Routes2Market helps you:

  • Maximize brand continuity, clarity and preference
  • Sharpen the recruitment process
  • Diminish the partner recruitment sales cycle

For those who need to help your sales force to effectively engage with partners to sell more, Routes2Market helps you:

  • Strengthen partner revenue and loyalty
  • Improve business partner satisfaction
  • Minimize cost of sales

For those who need to find, evaluate and choose “best fit” partners, Routes2Market helps you:

  • Accelerate the process, ultimately saving you time and money

Partner Development challenges that keep our clients up at night include:

  • Can we get there from here with our existing sales resources?
  • How can we get more from our sales channels and strategic alliances?
  • Are we reaching new customers in the most cost effective manner?
  • How can we sell more to existing customers?
  • Are we selling to customers in a way that they are accustomed to buying?
  • How do we minimize the conflict between direct sales and indirect business partner channels?
  • Can our sales channels articulate our customer value proposition?
  • Is our partner business proposition compelling?
  • What is the most cost effective way to develop and engage our channel marketing resources?