Our Marketing Services

For those clients who want to increase market presence, impact and revenue, we offer Routes2Market Marketing Compass services.

For those clients who want to accelerate revenue growth and cost effectively scale through business partners, we offer Routes2Market Business Partner Navigator services.

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  • Target market research
  • Competitive analysis
  • Market segmentation
  • Identity & brand development
  • Company positioning & story
  • Messaging by customer function
  • Collateral content development
  • Web content development
  • Agency search & selection
  • Go-to-market strategies & programs
  • Marketing organization & leadership development

Whether you need to better understand customers, new market segment opportunities, or the competitive landscape, Routes2Market helps you:

  • Reduce trial and error & time to market
  • Increase customer satisfaction & intimacy
  • Position your company from strength

By helping you identify and articulate what your brand represents and how to differentiate your company and offering effectively to decision makers within the buying process, Routes2Market helps you:

  • Fortify brand continuity, clarity and preference
  • Fine tune the sales cycle for your products and services
  • Build market share

For those who need to formulate a compelling go-to-market strategy and program, Routes2Market helps you:

  • Raise customer and business partner satisfaction
  • Maximize revenue
  • Minimize cost of sales

For those who need to find, evaluate and choose outside marketing agencies and resources Routes2Market helps you:

  • Accelerate the process, ultimately saving you time and money
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  • PartnerPulse™ research
  • Competitive analysis
  • Solution gap analysis
  • Channel segmentation
  • Partner Profiles
  • Partner business propositions
  • Partner program development
  • Partner engagement model
  • Partner recruitment planning
  • Channel marketing
  • Channel sales tools
  • Channel organization & leadership development

Whether you need to better understand partners, new channel segment opportunities, or the competitive landscape, Routes2Market helps you:

  • Reduce trial and error & time to market
  • Strengthen partner satisfaction & intimacy
  • Position your company from strength

By helping you identify and articulate what you need from partners and how to differentiate your partner business proposition and partner program more effectively, Routes2Market helps you:

  • Maximize brand continuity, clarity and preference
  • Sharpen the recruitment process
  • Diminish the partner recruitment sales cycle

For those who need to help your sales force to effectively engage with partners to sell more, Routes2Market helps you:

  • Strengthen partner revenue and loyalty
  • Improve business partner satisfaction
  • Minimize cost of sales

For those who need to find, evaluate and choose “best fit” partners, Routes2Market helps you:

  • Accelerate the process, ultimately saving you time and money

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